Now I'm not saying that if you haven't got Instagram you should get it... I know there are those that sharpen their blades to fight under the Instagram banner, but I also know there are those who raise their shields in defence of the thinking that it is a useless distraction in the modern day. Whichever camp you are in, however, we think you'd genuinely be interested in the following creative individuals.
Among the good and the bad press, Instagram has helped a lot of small businesses get off the ground. Indeed, there are those individuals who seem to get a lot of hype and following for the wrong reasons (if you haven't heard of Dan Blitzerian, well I honestly wish that I was as innocent to modern day culture as you). However, for those with ideas the go against the mainstream thinking such as artisans, craftspeople and even small pop-up businesses (yours truly), and many others; Instagram provides a platform to showcase what you are up to, not only to the local community but it connects your ideas and creations to a global stage. Whether you use it or not, it is a tool not to take lightly.
We have rounded up a list of 5 people that have managed to carve a niche for themselves in the Instagram world. Their ideas and products are as varied as you can imagine, they are not all food related, and some of them are crazier than others!
1. Chef Jacques la Merde (@chefjacqueslamerde) - We had to start with our 'cheffy' pick. Chef Jacques la Merde (Jack Shit) burst onto the Instagram scene about a year ago, and at first glance it seems like another Instagram account of beautifully plated fine-dining food, until you look a little closer... Jacques, it turns out is plating food of the highest degree using junk ingredients such as Dorito's, Poptarts, Squeezy cheese and canned potatoes - you get the idea. His Instagram persona is what makes it for us, he caricaturizes a fine-dining chef at the top of his game with the same struggles that all chefs face, truly great laughs on the way home after a busy service.
2. Nora Knives (@noraknives) - Okay, you know we're chefs right? I have to stick an amazing bladesmith in here somewhere! That's were Steve and Dani Jenkins from Nora come in. They are a husband and wife team, he makes the blades and she handles the business side of things (we know Steve will agree!). They are some of the most aesthetically pleasing (and cutting-edge [sorry!]) knives from a small producer around. I can personally attest to their sharpness, and I can also attest to how great the team are (my babies are below!).
3. Eunmi Kim (@eunmikimpottery) - Eunmi is, as far as I can tell, a potter of Korean descent working in a small ceramics collective in West London. We have been following her for a while as she hones her craft. For us, it is amazing to be able to follow her in the shadows as she makes some amazing and beautiful ceramics - when it comes to opening a restaurant she is the kind of person we'd love to approach for tableware . Keep an eye on this one, her simplistic yet modern contemporary take on ceramics will mean she will go far, just go see for yourself...
4. Bread Face (@breadfaceblog) - We did mention some of the guys are just getting their crazy ideas out there right? Now onto Bread Face, and the point you may ask? I'm not so sure. Is it amazing and hilarious? Definitely. You could say Bread Face Blog is dedicated to testing the texture and spring of different commercially bought bread products - with her face. Or you could put it down to another off-the-wall sexual niche - whichever you go for, you'll just have to check her out for yourself!
5. Harle walled gardens (@northcountryken) - Ken is one of those guys - who I imagine - would not have found Instagram in his natural habitat. I don't know much about Ken but what I do know is he is a gardener and grower of some of the most amazing produce I have ever seen. Ken works with some of the country's top chefs including Simon Rogan, Sat Bains and Tom Kitchin. His produce is organic, sustainable and it makes us completely envious to see such wonderful fruits and vegetables.
PS. Don't forget to check out the bookings section....Valentine's is-a-comin'. Also, know any accounts we've missed? Comment below so we start following them.